Oct 2022 - Oct 2024
Leaprr Fintech - UX/UI Designer
Conducted research and user interviews.
Iterated UX/UI design with user feedback.
Managed handoff to developers.
Monitor user feedback to refine app features.
Achieved a 50% boost in paid subscriptions.
Jun 2021 - Sep 2022
Kiwious - UX/UI Designer
Performed interviews with end users.
Conducted usability testing to refine user experience.
Coordinated UX/UI design with developers.
Validated the product through a Facebook group.
Sep 2017 - Jun 2021
Zero Finance - UX/UI Designer
Led expert interviews with stakeholders.
Synthesized data to inform design decisions.
Collaborated with stakeholders to align designs with business objectives.
Refined UX/UI through usability testing.
Managed UI handoff to developers.
Improved application rate by 80% over traditional lending.
Feb 2015 - Jul 2017
Impressed - Designer / Marketing Executive
Conducted market and competitor analysis.
Designed UX/UI and coordinated with developers.
Led marketing and branding strategy.
Awarded Cyberport Macro Fund and Incubation Programme.
GenAI for UX Designers
2022
Google UX Design Professional
2018 - 2019
UX/UI design with Figma
2006 - 2009
International Academy of
Design and Technology Toronto
Creative Advertising Design
Design framework
Competitor audit
User interview
Affinity mapping
Persona
User journey
Usability testing
Data analysis
Wireframe
Information architecture
User flow diagram
Prototype
Marketing strategy
Advertising and Branding
Figma
Adobe Photoshop & Illustrator
Jitter
Framer
Wordpress
Capcut
Microsoft & Google suite
Fluent in English
Conversational Cantonese